The serif typeface, or font family, was the first typeface used for mass production. Serif font family: A serif is a decorative stroke that finishes off the end of a letters stem (sometimes also called the “feet” of the letters). They fall into three main font families: serif, transitional serif and sans-serif.
Throughout the years, different typefaces and fonts have developed from different trends and intentions. After Johannes Gutenberg invented standardized letterpress printing in the mid-15th century, mass communication experienced a major boom.